About

BRULO was born from a simple challenge: after years spent curating and tasting the world's best craft beers, founder James Brown couldn't find an alcohol-free beer he'd actually want to drink. So he brewed one. Then another. Then hundreds.

James previously built Beer52 into the world's largest craft beer community, with over 200,000 members. That lifetime in beer, and the feedback of thousands of dedicated craft drinkers, shaped every BRULO recipe from the ground up. Each one pushed and refined for balance, drinkability, and genuine flavour until it stood shoulder to shoulder with the best full-strength craft beers. Not as a substitute. As the real thing.

Brewed using the finest hand-selected ingredients, innovative yeast cultures, and modern brewing techniques, every beer is low calorie, vegan, and made without artificial flavourings or shortcuts. If it doesn't clear the bar, it doesn't leave the brewery.

The range is built around Lust for Life, a double dry hopped IPA loaded with Citra, Simcoe, and Mosaic hops that delivers ripe mango, peach, and pine character. It scored five stars in The Telegraph's taste test and helped earn BRULO the title of "The Rolls-Royce of Alcohol Free Beer" from The Guardian. Alongside it you'll find Highway to Helles Lager, King for a Day NEIPA, 7 Hop 7 Grain IPA, Sabro Galaxy IPA, Five Fruit Gose, and Cascadian Tides Stout. There's something for every palate, from bright and refreshing to dark and hoppy.

Backed by the founders of Funkin and Beavertown, and with a 73% repeat purchase rate, BRULO is the go-to for craft beer lovers who want proper craft beer without the alcohol.

Swap your Craft Beer Gift Card for a BRULO e-gift card and explore the full range. They offer free UK delivery on orders over a qualifying amount.